Accounting & Bookkeeping

Trade Promotions Management.

Leverage WA’s professionals to plan, execute, and evaluate promotional activities aimed at boosting product sales and brand visibility among retailers, distributors, and consumers.

Track actual vs planned and measure ROI leveraging WA’s resources and experience.

Enhance the Effectiveness and Measurability of Your Trade Promotions Strategy.

Data-Driven Planning

WA offers services that emcompass assistance in compiling promotion plans, creating a promotion calendar, and calculating trade budgets.

Chargeback Verification

WA ensure accurate chargeback verification which includes retailer backup analysis, confirmation with syndicated data, and internal approvals.

Promotion Reporting

Comprehensive analysis of actual vs planned, spend by category, ROI, and streamlined month-end reporting for actionable insights.

Period End Closing

Meticulous month-end accruals, thorough accrual analysis, GL reconciliation, and prevention of unauthorized spend.

Optimize Your Trade Promotions.

Here’s how our support services can help you:

Compile data driven promotion plans based on sales teams insights and analysis.
Boost profitability by identifying and prioritizing high-performing promotions.
Maximize your investments by making informed and data-backed decisions.
Achieve greater cost efficiency by continuous actual vs spend analysis.
Accurate and timely chargeback verification to identify and get repayment on unauthorized chargebacks.

We Work With a Range of ERPs and Accounting Software.

Trade Promotions Management:

Trade spend management can be the difference between success or failure for a scaling CPG business. Maximizing the return on trade spend can help you stay ahead of the competition.

The C-suite at WA has decades of experience in dealing with trade promotions, and, hence, splendid professional resources in the form of trained professionals and technical advice that can supercharge your trade promotion campaigns.

Internal Control-SOX Guidelines Workflow Chart

Actionable Insights

Craft an effective promotion plan and analyze post promotion results for valuable insights.

Accurate Forecasts

Anticipate future sales and devise optimal pricing and promotion strategies to achieve targets.

Budget-Centric

Trade Promotions are optimized for revenue, profits, & volume maximization while meeting spend limits.

Compliance

Align promotions with management expectations both in terms of timing and spend.

Trusted by fast-growing US companies.

Frequently Asked Questions (FAQs)

What challenges does trade spend management address?

Trade spend management addresses several challenges businesses face in their promotional strategies and budget management. Some common challenges it helps include:

Lack of visibility: Businesses often struggle with gaining comprehensive visibility into their trade spend activities, making it difficult to track and analyze promotions, budgets, and their impact on profitability.
Manual and inefficient processes: Managing trade spend manually can be time-consuming and error-prone. Trade spend management streamlines and automates processes, reducing manual effort and increasing efficiency.
Inaccurate forecasting: Accurate forecasting is crucial for effective budgeting and planning. Trade promotions management utilizes advanced analytics to improve forecast accuracy, enabling businesses to allocate resources appropriately.
Suboptimal promotion planning: Without proper optimization, businesses may run ineffective promotions, leading to wasted resources and missed opportunities. Trade spend management software helps optimize promotion plans based on data-driven insights, maximizing ROI.
Limited collaboration with trade partners: Effective collaboration with trade partners is essential for successful promotions; hence trade spend management facilitates improved communication, coordination, and data sharing between businesses and their partners.
Difficulty in tracking and measuring performance: Evaluating the performance of promotions can be challenging without proper tracking and analytics. Trade spend management provides tools for tracking and measuring performance, enabling businesses to assess the effectiveness of their promotional strategies.
Lack of data-driven decision-making: Trade spend management leverages data analytics to support data-driven decision-making, leading to more informed and strategic choices.

How can trade promotions management software help a company identify the most effective promotions for my business?

Trade promotions management software utilizes advanced analytics and data-driven insights to help you identify the most effective promotions for your business. By analyzing historical data, market trends, consumer behavior, and other relevant factors, the software can provide valuable recommendations on which promotions will likely yield the highest returns on investment (ROI).

It considers various parameters such as pricing, product placement, timing, and target audience to identify the optimal promotional strategies. This enables you to focus your resources and efforts on promotions more likely to drive sales, increase brand visibility, and maximize profitability.

With trade promotions management software, you can make informed decisions backed by data and improve the overall effectiveness of your promotional campaigns.